When you have a visitor to your Online promotion, whether it be a squeeze, content or sales page, the viewer is a captive audience – they have nothing else to look at and their attention is focused on what you do next. Thenext move is yours, and how you use the opportunity is completely up to you.

There are times when you do not want to distract your potential customer – there is a need to keep them focused on the action you want them to take, and you may be surprised at the degree of direction people will take. I have a ‘Thank You’ page on which I simply have the instruction “Continue here” and people invariably click on it. When I have something particular that I want a visitor to perform, I make sure it is the one of two things on the page that they can do, the other option being to escape whatever it is I am offering them, and I provide the escape road. If you give people a whole bunch of choices, they will more often than not close the page, and they may be gone forever.

When they have taken all the direction I can give, I am willing to relinquish control, and it is at this point that I will make other options available. So when I have them on a download page, there are several ways in which I will promote another offer to my still-captive audience. I may, underneath the download link, have another Internet sales promotion, the sales page of which ideally I would have open in another window, because I want them to see the other options on the page when they have finished with the download. I would also have another promotion, perhaps a corner peel-away ad, or a floating or popup window that opens when they move their mouse towards the top of the page to close the window, both last resorts to keep their attention. While many people say they find these popups irritating, the statistics tell us that people respond very well to them…

All of the above applies to Thank You pages, Confirmation pages and Error pages. To waste these opportunities to introduce people to other offers is to leave money on the table..

Often I like to give away branded ebooks on Thank You pages, as ‘unadvertised bonuses’. Since the affiliate links in the ebooks are mine, when they read the ebook and click on the links, it will be my affiliate sales page they will go to.

I also have another trick up my sleeve – I use banner exchanges, and so I like to include the banner script from Banners-go-MLM so that every time any of the above pages are displayed, I build further traffic.

What I never do is confront the prospect or customer with multiple, animated ads on top of one another, all vying for attention in that cluttered fashion I find so irritating. Keep the options down to a few, three at most, and keep it neat and professional – clutter looks cheap and desperate.

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