There are a bunch of misconceptions when it comes to online marketing strategies. Beginners in the field can easily fall prey to bad internet marketing strategies that promise instant results. The thing is, “instant” doesn’t always mean long lasting. They can’t guarantee sure profits either. Some of these internet marketing activities might raise the number of hits to your website, but they won’t necessarily bring in the cash.

Understanding your SEO hats

Article marketing makes up a big part of online marketing promotion. Businesses online rely on websites, and the blood work of all websites is content. You need to keep your content relevant if you want to attract customers. However, customers aren’t the only ones you need to write for.

To increase the page ranking of your website in popular search engines and directories, you need to keep your content optimized. This means knowing how to put the right amount of keywords within the article. These “keywords” or key phrases will subsequently be indexed by search engine “spiders”. Since these spiders are software, they can’t primarily gauge the quality of your articles based on the value of information included in it. Most pages are ranked on search engines because the right keywords are often mentioned in the same article.

While this is good for the search engine, being too redundant in the article (e.g. saying the word “hormonal imbalance” 30 times in a 500-word article) is aggravating for the human reader. Keyword stuffing this extreme is also referred to as “black hat SEO” or bad SEO. While this may result in top page ranking overnight, you may also lose your position in no time once your irrelevant content was “discovered” by human editors.

Some people use the term “white hat SEO” for article marketing that’s more tuned into human readers than search engine spiders. However, no online marketing strategy today can claim to be purely white hat SEO. Because of the intense competition of businesses online, companies are sure to make use of a modest black hat SEO trick one in a while, but probably not to the extent that they’re risking being expelled from the search engines.

The most frequent form of article marketing today makes use of gray hat SEO strategies, which is a reasonable scheme that considers both the human readers and the search engine spiders.

Email marketing morals

If you’re personally annoyed at spam mails, then you might instantly want to cross out email marketing from your list. You may not want to do this just yet. Email marketing is a valuable internet marketing strategy if you know how to do it right.

Shooting out advertisements and newsletters to a indiscriminate number of email addresses will not help you gain customers. Instead, you’ll be putting all your hard work in someone else’s trash bin. Think about your target audience instead. Don’t just blast your advertisements everywhere.

What you’re looking for here is a list that’s more focused on quality, not quantity. A targeted list of 20 customers, or potential clients, is more efficient than 200 strangers who might just see your unsolicited newsletter as an annoyance.

Getting the list right

Targeted lists can be formed from databases on your website. People who visit your website could simply drop a line, and willingly give out their email addresses where you can send product catalogues, newsletters, and whatnot that’s related to your product.

If you’re a traditional business who also trades offline, you can collect emails during tradeshows. If you have a shop somewhere in the city, you can ask your customers to fill out a small survey form, which also asks for their email addresses. It can be a simple line at the bottom saying: “Would you like to be updated about our latest products? Tell us where we can find you in cyberspace so we can drop a line.”

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