Web design and keyword choice very often get overlooked when talking about SEO. Everyone wants to build their links, build their content, drive traffic and make sales. So do we, but without a solid foundation, your success is going to be limited. A great blueprint will allow you to put together your campaign properly. Even if you already have a site built, revisiting some of these basic ideas will let you to go back and fine tune things to work with a higher success ratio.

The first thing you need to do is write down every keyword that comes to mind. Type in a notepad doc a list of keywords and keyword phrases. Go ahead and put together as large of a list as you can, but for this demonstration, I am going to use a brief list for one of my sites that talks about creating a blog site.

Now we will use a fantastic tool to look at how to choose good keywords. This is a no cost tool that is great and part of Google Adwords. It is the keyword tool, if you have not used it, you need to start. Search for “Google keyword tool” if you haven’t signed up for Adwords. If you do use Adwords, you can click on “tools” under campaign management, then choose “keyword tool”. It is a fantastic tool, and it is free.

Take your keyword list and paste it in the box marked “get keyword ideas”. For this excercise, I used free internet marketing. It may not be directly related, but it will be a good example to look at for our purposes. The tool will take a few seconds while it is thinking, then spit out a list for you, potentially large. This list may look something like this (but much larger depending on how many keywords you use):

• internet marketing is
• internet marketing sales
• internet marketing
• internet marketing product
• internet marketing promotion
• internet marketing business
• internet marketing analysis

The perfect thing about this tool is that it gives you the ability to see how often a term is searched for on Google. Also, it shows you by a bar graph, how much competition there is for that individual keyword. In this manner, you can get a rough guess of your search volume and how hard it should be to rank high for your specific term. If you would like more info, please feel free to download our free seo book. This seo guide will walk you through the entire optimization process in baby steps. Not to mention, it is completely free!

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