Make Quick Money Online – Keyword Targeting
- Image by crumj via Flickr
The cheapest, fastest and most efficient way to make money at home online and achieve SEO optimization is through “Keyword Targeting”. This technique – sometimes also called “Keyword Sniping” – is misunderstood.
First of all, the concept of keyword targeting is based on looking for specific “long tail keywords”. These are keyword phrases of three words or more which are relevant to the subject matter of the product being sold.
Many people also misunderstand what is meant by the term “long tail keywords”. They are not simply keyword phrases that are long. The term is based on a graph of phrase popularity versus search volume.
Imagine a graph where low-to-high search volume is on the vertical scale and high-to-low phrase popularity is on the horizontal scale. On such a graph you’ll see that the most basic and popular one or two word keyword phrases have high popularity and high search volume (and TREMENDOUS competition). But the longer and more specific keyword phrases tend to have much lower popularity and much lower search volume (and much less competition).
For example, the phrase “weight loss” is extremely broad and popular. But with 347 million competitors, it would be impossible to rank on the first page of Google. If you lengthen the phrase, though, the competition goes down dramatically. For example, the phrase “weight loss after pregnancy” has 43,600 competitors as of this date, while the phrase “weight loss programs after pregnancy” has only 8 competitors.
If you recall the graph we talked about earlier, you would see a “suicide ski jump” type curve. It would start at the top left with the broad one or two word phrases and continue steeply downward as we go through the longer, narrower, more specific keyword phrases.
The term “long tail” keywords simply refers to the longer keyword phrases which form the “long tail” of the graph. They are critical to any attempt at making money quick on the Internet. Why? Because these kinds of phrases are very numerous, and each one has very little competition.
Of course, they each have far less search volume. But taken together, you can accumulate fairly decent search volume if you have enough of them together in your article marketing campaign. More importantly, you stand a fair chance of ranking on the first page of Google with some of them because the competition is so low.
So far, this has all been theoretical. The question is – does any of it really work? You will find that intuition and instinct, as well as experience will all be factors. But this is where most people misunderstand how to target.
You see, you have to do more than just compare competition to search volume. You must also consider the nature of the competition among your top ten competitors for that phrase. Why? Because unless your phrase appears on the first page of Google, you won’t get ANY traffic. For example, if each of your top ten competitors has numerous high quality backlinks from credible sites, and they each have a Google PR of 4 or better, you will have problems appearing on the first page of results for that phrase.
An experienced “keyword sniper” will be able to pick the phrases that have the correct balance of search volume versus competition versus “top ten” competition.
How do you do that? In a future article I will address some of the tools and parameters that successful keyword snipers use.
Want to find out more about KEYWORD TARGETING? then visit David Hirsch’s site on THE GOOGLE SNIPER PHENOMENON at www.MakeMoneyWithComputer.org.
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