Web design and keyword selection very often get overlooked when we talk about SEO. Everyone wants to make money, build links, increase traffic and add content. So do we, but without a good blueprint, your success is going to be limited. A solid foundation will allow you to create your campaign properly. Even if you already have a site built, looking at some of these basic ideas will let you to go back and change some items to work more efficiently.

The first thing you need to do is brainstorm. Type in a notepad doc a list of keywords and keyword phrases. Go ahead and create as large of a list as you can, but for this example, I am going to use a short list for one of my sites that talks about creating a blog.

Now we will use a great tool to explore how to choose good keywords. This is a free tool that is excellent and part of Google Adwords. It is the keyword tool, if you have not used it, you should go check it out now. Search for “Google keyword tool” if you haven’t signed up for Adwords. If you do use Adwords, you can click on “tools” under campaign management, then choose “keyword tool”. It is an excellent tool, and it is free.

Take your list of keywords and paste it in the box marked “get keyword ideas”. For this excercise, I used internet marketing services. It may not be directly related, but it will be a good example to look at for our purposes. The tool will take a few seconds while it is thinking, then spit out a list for you, potentially large. This list may look something like this (but much larger depending on how many keywords you use):

• internet marketing analysis
• internet marketing
• internet marketing companies
• internet marketing products
• global internet marketing
• strategic internet marketing
• internet marketing is

The great thing about this tool is that it allows you to see how often a keyword phrase is searched for on Google. Also, it shows you by a bar graph, how great the competition there is for that chosen term. In this manner, you can get a rough estimate of your search volume and how hard it should be to rank high for your specific term. If you would like more info, please feel free to download our free seo ebook. This seo book will walk you through the entire optimization process one step at a time. Not only that, it is entirely free!

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