If you have a website then you will most likely have figured out that the best way to get people to visit your site is to have people finding it through a Google search for which your website ranks number one. This isnt all that easy however because any search term that there are any number of genuine searches for is full of competition, even from people who dont offer that particular service, they just want the traffic so that they will click on one of the ads on their site pointing to someone else that offers the service. There is a lot of competition for any search term and so you have to know how to beat it.

So what is the best way to get to the top of the search engine results? Well, there is no definite answer to that question as the developers who are in charge of Googles algorithm play their cards very close to their chest so to speak. However, due to trial and error over the years and a very handy blog from Googles unofficial spokesperson Matt Cutts, we can tell more or less what works and what doesnt.

There are many on-page factors to consider when designing your pages to allow Google to know what to rank you for, however there are far too many to fit into one article and so a few are: page title, META tags, alt text behind images, repetition on keywords in the main page content etc.

What takes the time is building up backlinks. These are of course, links that point to your site. Every link carries a certain amount of link juice depending on the value of the page it is from and in essence, the more link juice that all of your backlinks have, the higher you will rank in the search engine results.

How much link juice a link has is indicated by the Google PR of the page that the backlink is from. This is a number from zero to ten and is an indication of how much value Google places upon a given page and how much juice a link from that page will carry. So obviously the higher the PR of a page, the more valuable a link from that page will be and the more valuable links you get, the higher up the search engine results you will appear.

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